Privacy Policy

Last updated: 17 Dec 2025

We respect your privacy and are committed to protecting your personal data. This policy explains how we handle your information.

Important Notice

By using Hey Creator, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of our services.

Welcome to Hey Creator (the "Platform", "we", "our", or "us"). We respect your privacy and are committed to protecting the personal data of all users, including influencers, brands, and visitors to our platform.

This Privacy Policy explains how we collect, use, store, share, and protect your information when you use our website, applications, and services (collectively, the "Services").

1. Information We Collect

1.1 Information You Provide Directly

We collect information you provide when you:

  • Create an account (influencer or brand)
  • Complete onboarding forms
  • Update your profile
  • Create or manage campaigns
  • Submit applications to campaigns
  • Contact us or submit support requests
  • Participate in surveys or promotions

This may include:

Full name
Email address
Phone number (optional)
Business/company name (for brands)
Social media usernames
Profile descriptions and bios
Categories, interests, or niches
Profile photos
Login credentials (securely handled via Firebase)
Payment information (processed by third-party providers)

1.2 Social Media Platform Data

When you connect or search for social media profiles, we may collect publicly available data from supported platforms such as:

InstagramFacebookYouTubeTikTokX (Twitter)

This data may include:

  • Username and profile ID
  • Display name and profile photo
  • Bio/description
  • Follower and following counts
  • Post count and public content metadata
  • Engagement metrics (likes, comments, views, shares)
  • Audience demographics (where publicly available)
  • Hashtags and content categories

Important: We only collect publicly available information. We do not access private messages, private content, or non-public data without explicit authorization from the account owner.

1.3 Aggregated & Analytical Data

We may process aggregated, anonymized, or de-identified data such as:

  • Audience size distributions
  • Engagement rate trends and benchmarks
  • Geographic and demographic breakdowns (where permitted)
  • Interest and content categories
  • Industry performance metrics

This data cannot be used to identify individuals and is used only to improve analytics, discovery features, and platform insights.

1.4 Automatically Collected Data

When you use our Services, we automatically collect:

  • IP address and approximate location
  • Device type, model, and operating system
  • Browser type and version
  • Pages viewed and features used
  • Time spent on platform and interaction patterns
  • Referral sources and URLs
  • Error logs and diagnostic data

This helps us maintain security, performance, reliability, and improve user experience.

1.5 Campaign & Transaction Data

For brands and creators using campaign features, we collect:

  • Campaign details, requirements, and budgets
  • Application messages and proposals
  • Deliverable submissions and content links
  • Communication history within the platform
  • Payment and transaction records (handled by secure payment processors)
  • Performance metrics and campaign analytics

2. How We Use Your Information

We use collected data to provide and improve our Services, including:

1

Provide influencer discovery and analytics tools

2

Enable brands to find and evaluate creators

3

Facilitate campaign creation and management

4

Process applications and deliverables

5

Authenticate users and secure accounts

6

Generate insights, reports, and recommendations

7

Personalize your platform experience

8

Communicate updates, notifications, and support

9

Process payments and transactions

10

Detect and prevent fraud or abuse

11

Improve platform features and performance

12

Comply with legal and regulatory requirements

We do not sell, rent, or trade your personal data to third parties.

3. Use of Instagram & Facebook Data

Our use of Meta platform data complies with:

  • Meta Platform Terms of Service
  • Instagram Graph API Terms
  • Facebook Platform Policies
  • Meta Developer Policies and Guidelines

Specifically:

We only access data permitted by granted permissions and API access

We only access Instagram Business or Creator accounts (not personal accounts)

We do not store unnecessary personal data beyond what is required for functionality

We use Instagram and Facebook data solely to support influencer analytics, discovery, and marketing insights

Aggregated data is anonymized and cannot be re-identified to individuals

We respect user privacy controls and platform limitations

We provide clear mechanisms for users to disconnect their accounts

We comply with all data retention and deletion requirements

3A. Use of YouTube & Google Data

Creators can connect their own YouTube channel to HeyCreator with Google sign-in. When you do, we ask for two read-only permissions and use them only as described here:

  • View your YouTube account (youtube.readonly): your channel's name, picture, subscriber, view and video counts, and your recent uploads with their public statistics — so your Creator Passport shows your channel identity and recent content.
  • View YouTube Analytics reports (yt-analytics.readonly): your own channel's views, watch time, average view duration, subscribers gained, likes, comments and shares over the last 90 days, and audience demographics (age group, gender, country) in aggregate only — so your profile can show verified figures beside public estimates and a Trust Score.

This data is shown to you in your analytics dashboard and, only if you choose to make your profile visible to brands, to brands evaluating you for campaigns. We never upload, modify, rate, comment on or delete anything on your channel, we do not sell YouTube data, and we do not use it for advertising. HeyCreator's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

We store a refresh token to keep your figures current (at most weekly). Disconnecting YouTube in My Profile → Settings revokes our access at Google and deletes the channel data we pulled; you can also remove access at any time from your Google Account permissions.

3B. Use of TikTok Data

Creators can connect their own TikTok account to HeyCreator with TikTok login. When you do, we ask for read-only permissions and use them only as described here:

  • Your profile (user.info.basic, user.info.profile): your display name, username, picture, bio and verified status, so your Creator Passport shows your TikTok identity.
  • Your account statistics (user.info.stats): follower, following, like and video counts, so your profile can show verified figures beside public estimates.
  • Your public videos (video.list): your recent videos with their public view, like, comment and share counts, so your passport shows recent content and a verified engagement rate.

This data is shown to you in your analytics dashboard and, only if you choose to make your profile visible to brands, to brands evaluating you for campaigns. We never post, edit or delete anything on your TikTok account, we do not sell TikTok data, and we do not use it for advertising. TikTok does not share your audience demographics with us through this connection.

We store a refresh token to keep your figures current. Disconnecting TikTok in My Profile → Settings revokes our access at TikTok and deletes the account data we pulled; you can also remove access at any time from your TikTok app under Settings → Security → Manage app permissions.

5. Data Storage & Security

We take data security seriously and implement industry-standard practices to protect your information:

🔒

Encryption

Data encrypted in transit (TLS/SSL) and at rest

☁️

Secure Infrastructure

Cloud hosting with enterprise-grade security (Firebase/Google Cloud)

🔑

Authentication

Firebase Authentication with multi-factor support

🛡️

Access Controls

Role-based permissions and least-privilege access

👁️

Monitoring

Continuous security monitoring and threat detection

📋

Compliance

Regular security audits and compliance reviews

Data Retention: We retain your data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Inactive accounts may be deleted after 24 months of inactivity, with prior notice.

6. Data Sharing & Third Parties

We may share your information with trusted third parties only as described below:

Service Providers

Parties: Cloud infrastructure (Google Cloud/Firebase), email services, analytics providers

Purpose: To operate, maintain, and improve our Services

Social Media Platforms

Parties: Instagram, Facebook, YouTube, TikTok, X (Twitter)

Purpose: To access publicly available profile data via official APIs

Payment Processors

Parties: Stripe, PayPal, or other payment gateways

Purpose: To process payments securely (we do not store full payment details)

Analytics Tools

Parties: Google Analytics, Mixpanel (aggregated data only)

Purpose: To analyze usage patterns and improve user experience

Legal & Compliance

Parties: Law enforcement, regulatory authorities

Purpose: When required by law or to protect rights and safety

We do not share personal data with third parties for advertising or marketing purposes without your explicit consent.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

Right to Access

Request a copy of the personal data we hold about you

Right to Rectification

Correct inaccurate or incomplete information

Right to Erasure

Request deletion of your personal data ("right to be forgotten")

Right to Restrict Processing

Limit how we use your data in certain circumstances

Right to Data Portability

Receive your data in a structured, machine-readable format

Right to Object

Object to processing based on legitimate interests or for marketing

Right to Withdraw Consent

Withdraw consent at any time (where processing is based on consent)

Right to Lodge a Complaint

File a complaint with your local data protection authority

To exercise your rights, please contact us at:

mail@takat.ai

We will respond to your request within 30 days (or as required by applicable law).

8. Data Deletion & Account Removal

Need detailed deletion instructions?

View Complete Data Deletion Guide →

You have full control over your data:

Disconnect Social Accounts

You can disconnect linked social media accounts at any time from your account settings. This will remove our access to that platform's data.

Delete Your Account

You can request full account deletion by contacting us. Upon deletion, we will:

  • Remove your profile and personal information
  • Delete connected social media data
  • Anonymize or delete campaign and application data
  • Remove you from our systems within 30 days

Data Retention Exceptions

Some data may be retained for legitimate purposes:

  • Legal compliance and regulatory requirements
  • Fraud prevention and security purposes
  • Dispute resolution and enforcing agreements
  • Aggregated, anonymized analytics (non-identifiable)

9. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience and analyze platform usage.

Essential Cookies

Required for authentication, security, and core functionality

Cannot be disabled

Analytics Cookies

Help us understand how users interact with our platform

Can be controlled via browser settings

Preference Cookies

Remember your settings and preferences

Can be controlled via browser settings

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect platform functionality.

10. International Data Transfers

Hey Creator operates globally and may transfer data across borders. Your information may be processed in countries outside your residence, including:

  • United States (where our infrastructure providers are based)
  • European Union (for EU-based users)
  • Other countries where our service providers operate

We ensure appropriate safeguards are in place for international transfers:

Standard Contractual Clauses (SCCs) approved by the European Commission

Adequacy decisions by relevant data protection authorities

Privacy Shield Framework (where applicable)

Binding Corporate Rules and contractual commitments

11. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know

What personal information we collect, use, disclose, and sell

Right to Delete

Request deletion of your personal information

Right to Opt-Out

Opt-out of the sale or sharing of personal information

Right to Correct

Correct inaccurate personal information

Right to Limit

Limit use of sensitive personal information

Right to Non-Discrimination

Not be discriminated against for exercising your rights

Note: We do not sell personal information to third parties. We do not use or disclose sensitive personal information for purposes other than those permitted under CCPA/CPRA.

12. Children's Privacy

Our Services are not intended for individuals under the age of 13 (or 16 in the European Economic Area).

We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Upon verification, we will take steps to delete such information from our systems.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors.

Material changes will be communicated via:

  • Email notification to registered users
  • Prominent notice on our platform
  • Updated "Last Updated" date at the top of this policy

Your continued use of our Services after changes indicates acceptance of the updated policy. If you do not agree with changes, please discontinue use and contact us to delete your account.

14. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Hey Creator

Response Time: We aim to respond to all privacy inquiries within 30 days (or as required by applicable law).

Meta Platform Compliance

This privacy policy has been designed to comply with Meta (Facebook/Instagram) App Review requirements and explicitly addresses:

Instagram Business Basic permission requirements

Clear description of Instagram and Facebook data usage

Anonymized analytics and aggregated data practices

User rights for data access, correction, and deletion

Prohibited data use restrictions and compliance

Third-party data sharing transparency

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